Instagram will be a hot market to target older users
Instagram has emerged as one of the most powerful social media platforms for marketers due to high user engagement. Instagram has more than 600 million monthly active users. With a large group of people checking Instagram multiple times a day, it is a ripe platform just waiting to be used. The users of Instagram are highly active, as 40 billion photos and videos have been shared till date.
The rise of Musical.ly
Musical.ly is the new Instagram. It is a very popular app with over 80 million total users and 10 million daily users. For brands targeting teenagers and millennials, this is the place to be! Musical.ly allows users to upload 15s live streaming videos related to music. Many new age influencers have risen to popularity thanks to their unique style and choreography. With Twitter announcing that they’re retiring the Vine app, here at iProspect, we’re predicting that the influencers who are popular on Vine will migrate to musical.ly, potentially expanding the app’s user base at a rapid rate. For advertisers looking to target teens and Millennials, musical.ly is the right platform to go for as it has a lot of. Instead, its potential lies specifically within the arena of influencer marketing.
Snapchat: The king of social media video engagement
Snapchat engagement levels are heavily on the rise. According to Digital Trends, 10 billion videos are watched a day in Snapchat. Brands and content creators are using Snapchat to produce daily stories that engage and excite audiences. Snapchat stories , which last only 24 hours, are a string of snaps used to create a video narrative. There are over 1 billion views of Snapchat stories each day. Snapchat has the feature of live recording which is perfect for real-time social media marketing because you can use it for product launches, trade shows or one-of-a-kind events like the 1,000th customer to shop in your store. You can also use Snapchat to provide special content to your audience that they might not receive on other digital platforms. Think of something unique to surprise your community of followers. Everyone loves discounts or offers so you can use offer promo codes or discounts to the followers who watch your entire Snapchat story, or you can simply ask them to take a snap while holding your product. So think of ways you can keep your followers coming back for more.
Video Influencers will team up
Influencer marketing has always been a rising trend, especially in YouTube. According to Nielsen, 92% of consumers trust recommendations from individuals over brands even if they don’t know those people. Now influencers are guys with huge fan bases.
Gone are the days when you could make one video on YouTube and share it all over social media. Nowadays, it is crucial to create content that is relevant to each platform. You should know what type of videos work on each platform. For example, what works on Instagram is not the kind of videos you want to post on YouTube.
Imagine your customer sending you a mail asking for help. Instead of replying with paragraphs of insanely cool tips. A friendly human face can be a thousand times more refreshing than a written mail. This is the sort of connection you want to make with your customers. People find content to be tiresome in reading. So voice reply will be a good way to keep them engaged and interested. Voicemails are going to become extremely popular in 2018.
Live Video will be a major trend across all channels
According to Live stream, the number of viewers watching Live Video increased by 81% in 2016. This figure is only going to increase in 2017. All the main social media channels have introduced this feature and are heavily investing on it. Even marketers are moving towards video marketing techniques to increase their sales.
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