There are so many options available in explainer videos that it becomes difficult the select the right animation style for our business.
All of the styles are effective for making 30-90 second explainer videos, which often include striking graphic images and seamless storytelling among other benefits. Animated videos can be explosive and make a huge impression when done the right way.
Here is a brief overview of the strengths and weaknesses of top 7 explainer video styles to help you choose the best for your business.
- 2D Animation
2D animation is a type of flat character/design animation which is one of the oldest forms of animation but still trending and gives excellent results. 2D images, figures, and shapes keep graphics simple to avoid overwhelming viewers and distracting their attention from the key message. Whether you want to create an exciting advert with a story or a user guide that is easy to understand, this style has a broad scope of uses. One of the examples of how good is a 2D animation for increasing the conversion rate can be of Dropbox. Dropbox made a simple 2D animation video of how to use their services. This video increased the conversion rate by 10%.
Example Link: http://dai.ly/x3hbfdp
This type of explainer videos are very much helpful in explaining the complex concepts and topics. A hand draws out the animations and guides viewers through the message, which develops in pace with the narrator. Along with the 2D images, the whiteboard animation consist of additional elements in order to maintain the concept flow engagingly. To make the video attractive and clear, whiteboard videos includes texts, arrows and Infographics.
Example Link: https://youtu.be/y1FWnE9ZGQI
- Animated Infographic
When still infographic are given some animation, they seems to be more engaging and informative. Infographics are generally made to condense a lot of information in a small creative work which can grab anyone’s attention easily. As the infographic develops, different aspects of a topic can be elaborated by branching off from the original infographic. In this way, a 30-second video can say so much more than many pages of text. It is a far more engaging format too. Infographics is an amazing source for communicating charts and numerical data.
Example Link: https://youtu.be/wBa75Kn0Dog
- 3D Animation
This type of video explainers is a powerful visual medium which is modern and striking with a good conversion rate. 3D animation plays an important role when the product is still not ready but you have to demonstrate the physical appearance of that product. At this time 3D models can me made and give animation to it to demonstrate the product. Product designers, architects, the one who involved in infrastructures uses 3D animation to demonstrate dimensional and structural view of their product.
Example Link: http://dai.ly/x414sqi
- Stop Motion
It was the first animation style and still the craze of stop motion is not over. Stop motion is frequently used as a storytelling piece in a creative way, which often draws attention of viewers through amazing movements and shapes. As the technology is changing at a thundering speed, stop motion also developed modern style of it which includes animation with paper art, clays and also with vegetables and fruits.
Example Link: https://www.youtube.com/watch?v=7BRAiFmSpiI
All the above explainer videos has their own characteristics like storytelling, attracting audience, transforming complex information into simple information, and engaging viewers. These videos can be also be used together to create an amazing effect. Most commonly 2D animation is combined with screen cast and whiteboard animation. At the end mixing up all depends on the concept of your video and the most important- your target audience.
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