Why Animated Marketing Video is the best way for Better Brand Positioning?


We all know that image matters. The success of a company is majorly based on the way customers view their brand. That’s why companies are continually seeking to design their own place in the market by positioning their brand identity in various ways.

Animated marketing videos

For example, if you are releasing a new product, or you totally revamped your website, then you should use this opportunity to set your company and your brand apart from the competition.

The magnificent way to do this is through animated marketing videos.

The popularity of these videos has skyrocketed in the past few years, thanks in part to Google’s algorithm for ranking websites. Google places a strong emphasis on how long people stay on any given site. And companies who use animated marketing videos find that consumers become engaged with the content and spend more time on their site.

Here are three ways animated marketing videos can help establish your brand positioning:

  1. Animated Marketing Videos are (Should Be) Custom-Branded

When making an animated video, you start with a completely blank slate. Unlike live-action videos, animation’s only limiting factor is your imagination.

You can create your own image brand with the help of animated videos. You and your team get to determine every aspect of the video, including:

  • Content
  • Animation style
  • Color scheme
  • Choice of music
  • Character persona
  • Style of narration

You have creative control. This is vitally important because every aspect of the video is another opportunity to communicate your vision to the public. Everything from the music to the color scheme will impress an image into the consumer’s mind.

  1. Animated Marketing Videos Tell Great Stories

“Brand storytelling” is the latest buzzword among businesses these days, and for good reason. Storytelling isn’t just a marketing trend – it’s a way for companies to communicate their values and vision in an authentic and personable way.

Stories are compelling and universal. They grip us and don’t let go. Through stories, we relate to the characters and become invested in them and their experiences. Who hasn’t stayed up late binge-watching a TV show or reading a book because you HAVE TO find out what happens?

We’ve all done it, thanks to the power of storytelling.

With animated marketing videos, you can show your company’s story clearly and concisely.

Through delightful motion and color, you can show your audience that you understand their struggles, you identify with their pain points, and together – you’re going to help them reach their goals.

  1. Animated Marketing Videos Are Easy to Access and Share

Marketing strategies have changed significantly in the past couple of decades. Companies used to be concerned with having an eye-catching print ad or a memorable TV commercial. These days, companies know that the best way to reach consumers is to go online.

In a lot of ways, the Internet has improved relations between companies and their customers. In the past, marketing was a one-way street where companies spoke directly to the consumer, but the consumer had no real say.

Now it’s more like a conversation. Consumers like having access to businesses through websites and social media. If someone has a compliment or complaint, they can take it directly to the source.

Thus to establish your brand positioning, you have to offer content that is available online and easy to share.

TV commercials simply don’t cut it anymore. There are many people today who for e.g. having a television and choose Netflix, YouTube, Hulu, and Apple TV for entertainment instead.

Consumers are online and that’s where your content needs to be.

When you put animated marketing videos on your site, it’s not only easy for people to access them; it’s also easy to share them with others. The easier your content is to access and share, the more customers you can draw in.

We are from Video Explainer Mumbai. If you want to make a great explainer video then do contact us.