WHAT IS VIDEO PRODUCTION, AND WHAT ARE THE BEST VIDEO PRODUCTION COMPANIES?

Video production companies have become one of the most integral parts of the e-market. Numerous companies eventually promise you the best, but honestly, their services are not up to the mark. So, to make it easy for you, we have brought out the best ten companies which will help you the best way!

 

WHAT IS VIDEO PRODUCTION?

Video production is the process of creating a video. It can be a short film, a lengthy movie, business marketing video, television commercial, music video, or another type. There are three categories or stages: 

 

1. Pre-production

This is the planning stage. There is no recording during this process; it is just the preparation process where: 

• The idea is formed

• The script is written

• The cast is chosen 

• The audio and video crew members are selected 

 

 

2. Production

Once all the cast and crew have been selected and hired and the script has been edited and approved, the actual production process can begin. 

 

3. Post-production

Post-production involves those actions performed after the shooting, like merging scenes, audio-video mixing, editing, and adding effects. 

 

WHEN DID IT START? 

Video Production first started in the early 1980s. 

It has been a long journey for video production. It has improved a lot since then. Used for shooting movies, commercial advertisements, and daily soaps, it has made a great name in the e-commerce industry. There are many aspects of video production. 

WHAT DOES IT INVOLVE? 

As discussed earlier, the process involves three main stages of Pre-production, Production, and Post-Production. Now let's see what all significant steps each of these processes include.

1. Pre-Production:

• Video strategy/goals

• Budget/scope

• Story selection

• Project timeline

• Scriptwriting

• Talent/characters

• Production team/equipment needs

• Location Scouting

 

2. Production:

• Setting up the sound/lighting/video equipment

• Conducting interviews

• Recording voiceovers (if they are needed for your project)

• Capturing b-roll (extra footage that is used to support your story)

 

3. Post-Production:

• Logging the interviews

• Producing the final story

• Music selection

• Video editing

• Reviews/approvals

• Final Delivery

 

Besides this, for the corporate and e-market world, there are various types of videos which includes:

Benefit videos: Found on websites and landing sites. 

 

 Demo videos: Conveys us the details and the features of the products. 

 

FAQ videos: These videos follow the popular question and answer method to clear the doubts of the customers. 

 

How-to videos: As evident by the name, these videos tell us how to use a product.

 

Testimonial videos: They build a favorable reputation for the company and its name.

 

VARIOUS ELEMENTS IN VIDEO PRODUCTION:

 

Cinematography: Cinematography is the art of motion-picture photography and filming, either technically by an image sensor or chemically by a light-sensitive material such as film stock. 

 

Lighting: This is one of the most critical factors for making the video good. Of course, daylighting is the best, but it is not always feasible to go for that, as daylight is not always available, and some scenes are done at night with artificial lighting. 

 

Color Grading: Color grading is how you enhance or alter the color of a motion picture, video image, or still image. 

 

VFX: Visual effects is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. 

 

Sound: Sound in the video is much more than adding background music. It includes removing background noises. Voice labeling, echo, pitch, and other factors. 

 

Video editing: Cropping and masking the video, cuts, trims, slots, effects, animations, graphics, compilation. Everything falls under the category of video editing.

 

 

GOOD VIDEO PRODUCTION COMPANIES:

Some things to consider before finding a good video production company: 

 

• Animation: We provide the right animation style that suits the products and the context. 

 

• Graphics: These are excellent illustrations, and a good video explainer incorporates graphics, suiting trends, and searches. 

 

• Music: The right kind of music that is neither too loud and filmy nor too pale and subtle should be chosen. 

 

• Script: A well-written script is way too crucial for developing a video, and we make sure to do that.

 

• Voice over: Everything said and done should be noted in such a way that attracts more and more people. We have professionals to handle that.

 

Now, talking about the best companies, there are ten suggestions: 

 

1. Video explainer Pune

They are the best, and nothing can beat them. They maintained a good record for years. They never compromise on quality, and they will provide you with the best and only the best:

Their services include: 

• Animation Video Production Company

• Business Explainer Videos

• Business Presentation Videos

• Corporate Film Production Company

• Corporate Motion Graphics

• Live Streaming Video

• Live Video Presentation

• Live Webcasting Services

• Make Corporate Video

• Motion Graphics Video Maker

 

Their website: https://videoexplainerpune.in

 

2. Video explainer Mumbai

Talking of the best, we can't miss out on them. They have unique features, and their services are so satisfying. When you watch the videos they make, you are spellbound by their spectacular work. Their services include: 

In Video Production, they do

• Corporate Videos

• Domestic Transmission Corporate Video

• Corporate Event / Media Events / Marketing Events Video

• Talent Enhancement and Training Video

• Motivational Film and Promotional Video

• Film on Company's Journey, Background, or History

• Reality and Trade Shows Video

• Motion Graphics, 3D Effects/VFX Video

• Creative Viral Video

• Ecommerce Product Photography

 

In Post Video Production, they do

• Animation, 3D and VFX Rendering

• Animation and Motion Graphics

• Regional, National or International Voice Over Studio Recording

• Background Score Composing

• Music Editing and Sweetening

• Scriptwriting and Development

• Flowchart Development

• Storyboard Expansion

Their website: 

https://videoexplainermumbai.in

 

3. What A story

They provide some essential services like Explainer Video, Product Demos, Corporate Videos, Commercial Videos, and Video services. Their services are affordable.

 

4. SGK

Their services are pretty standard and basic as well, which includes video making, video editing, exhaling process, and e-photography. 

 

5. Webdew

They are also okay, and their services include animation, graphics editing, and video making for corporate and fashion niches.

 

6. Motion Gility

Normal and essential services are provided, including web services, video editing for commercial and creative ones. 

 

7. Studio Tale

They also fall under the same category of essential services, including commercial and crafty editing. The benefits are good as well.

 

8. Transpixel Studio

They provide general services like the others. Being in the top eight is not a bad deal. The assistance is corporate animation, video graphics, and motion editing. 

 

9. Mypromovideos

Average services and the location are easy. Their customer service is good as well. It includes the services like doodle videos, website landing, and explainer videos

 

10. Ripple Animation

Services like animation, graphics motion, corporate and creative videos are provided. Their services are okay as well.

 

TECHNOLOGY AND ITS INFLUENCE ON VIDEO PRODUCTION

Sony's Betamax cassettes were the first technology for home video recording. It hit the market in 1975. It was a combined tv set with a video cassette recorder altogether, costing $2,495. 

In 1977, RCA released a vertical helical scan system of recording. After several years, the concept of home movie recording and viewing caught the market. 

Columbia Pictures released 20 films for home viewing in 1979. Disney discovered the first authorized video rental plan for retail stores in 1980. 

Video sales and rentals introduced a new mass market in the entertainment industry. People now had the option to enjoy movies in their homes. 

 

 

Now, to precisely talk about the effects of technology on video production would be: 

 

• Extinction of the Optical Disc System

• DVD profits have declined 

• Everything went digital 

• 3-D video graphics

• Colored videos

   Critically, some of these are good and beneficial, while some of these have wiped out the nostalgic things from your childhoods. But changing times need evolution.

 

REVENUE SOURCES:

 

There are quite a few revenue sources which include:

• Online Content

• Events

• Corporate videos

• Advertisement 

• Movies

• Daily Soaps

• YouTube 

• Instagram 

• Various sponsors 

 

CONCLUSION

So, to conclude, video production is a very much integrated part of our lives, even if we are not the niche. If you want to grow your business, you have to consider a video production partnership. We have provided you with every detail of the best two companies. So, choose them today and never look back! So, if you're going to go for it, definitely go with the best.