‘Digital Marketing’ is all about marketing your business on the internet and social platforms like YouTube, Facebook, Twitter, etc. Social media has proven to be the best platform for the marketing purpose. Nowadays, many organizations use social media marketing as one of their marketing strategies. For the marketing purpose, marketers number one choice is videos as they are great for wrapping up all the complex ideas and also easily shareable.Now, the question is which social media platform is the best to post your videos so that it reaches the maximum number of the audience? Well, the answer to your question is ‘YouTube’. YouTube, without any doubt, is the best place to host your videos. As, it is the world’s second-largest social media site and search engine (right after Google, who actually owns it). So, we think now you know where to host your videos.
However, getting on the YouTube’s first page is not a piece of cake. You need to correctly and carefully optimize your videos and everything around them. In this article, we will show you some tips to grow your reach on YouTube just by optimizing your video content, SEO efforts, and your channel.
Let’s begin our journey to reach on the YouTube’s first page
1. VIDEO LENGTH
The golden rule of video marketing is that, ‘Your marketing videos should be short and precise’. Why? Because, the video engagement is strictly linked to the video length. And so is the probability for your targeted customers to watch the whole video and understand what you are actually trying to sell them. Also, Wistia reported that, for a video of 4-5 minutes, fewer than 60% of your viewers will still be with you–against 75% for a 1-2-minute video. With that Minimatters found out that, in the top ten most popular YouTube videos, the shortest was 42 seconds, and the longest was 9 minutes and 15 seconds. The average video length was 4 minutes and 20 seconds. The first tip is to craft short and precise marketing videos. Otherwise, there are nearly no chances of you getting to the first YouTube pages with an uninteresting long video. ‘Explainer videos’ are the best videos in the field of engagement.
2. HIGHLY INFORMATIVE
The second golden rule of video marketing is that, ‘You won’t be able to stand out with a pushy marketing video on YouTube’. You need to be informative in the field of video marketing in order to help your potential customers solve their issues. The educational and how-to-videos are the best types of videos which you can share on the social media platform. People often opt web to solve their issues, so it is always a great idea that you come with some informative videos instead of simple promotional videos. This way, the people will get more attracted towards your proposal and so rise in the search rankings on YouTube.
3. QUALITY MATTERS
Your marketing videos should possess the quality to beat the videos on the YouTube front page. People who are willing to buy your product or service expect that your videos are in good quality. So, keep in mind that you do not make creepy, unclear and poorly-crafted videos. Maybe your customers haven’t visited your website or Facebook page yet and the first thing they watch is your YouTube video, make sure it is crisp and sharp. That is the foremost reason to consider a video production company that can help you create high quality video with story-telling techniques.
4. RELEVANT AND SUITABLE HEADLINE
You need to use some SEO techniques in order to give a headline to your videos. Make sure that your headline contains the message that you are trying to convey in the video. Also, include relevant keywords in it and see to it that it is not longer than 55 characters. As, any headline longer than that will be cut-off in any search and mostly in the mobile searches. Always be careful about the misleading headlines, it may be fun at first but will ruin your rates eventually.
5. APT DESCRIPTION
The YouTube description box is the best place for using your prime keywords and climb up to the top search results. Always be apt and accurate in what you write in your description. Just mention the basic information included in your video and just like the headline try to keep it short. Never ever forget to include a link to your website or social media sites. To add more relevant keywords to aim your potential customers, you can add the transcript in your description box.
6. STRIKING THUMBNAIL
Apart from the headline and description box, you can use your thumbnail to make your video stand out on any YouTube search. So, it is important that you should choose your thumbnail carefully. Make sure that your thumbnail depicts the content of your marketing video. Always choose a thumbnail with high resolution (1280x720px). We have already mentioned above what will happen if videos are witnessed as low-quality, people won’t play and watch them. Also, keep in mind that you don’t mix the foreground and background. Portray a clear thumbnail where the foreground stands out from the background.
7. UTILIZE PAID PROMOTIONS
The people at YouTube state that, “video advertising on YouTube works”. Well, it is true, but let us add something to that statement: it will only work if your video possesses the quality, engagement, and SEO controls. Otherwise, they will perform mildly in the search engine results. Advertising your marketing videos is the best way to help to know that how your video performs on a larger scale when exposed to a huge number of audiences. Also, the great part about YouTube advertising is that they have built-in Analytics to track your videos’ performance, they allow you to customize your target audience, and also to run video A/B tests.
8. SHARE IT EVERYWHERE
Last but not least, don’t hesitate to share your video on your social platforms like Facebook, Google Plus, Linked In, etc. Also, you can add it in your blogs or articles. Sharing your link is a quite effortless and help task. So, try to add the link on Twitter, Instagram, on your website and in your email signature. Share it as much as possible, so that you can reach out to maximum number of audience.