Corporate Explainer video: A Comprehensive Guide

Introduction to Explainer video


A Video Explainer is a short, engaging video that effectively explains a company's products, services, or processes to its target audience. These videos are usually concise, easy to understand, and visually appealing, making complex information more digestible and memorable.

Importance of Video Explainers

In today's fast-paced digital world, attention spans are shorter than ever. Video Explainers offer a quick and effective way to communicate your message, grabbing the viewer's attention and making a lasting impression. They help in building brand awareness, increasing conversion rates, and educating your potential customers and new customers about your products or services.

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Types of Video Explainers

There are several types of video explainers, each with its own unique features and benefits. The most common types of explainer videos include:

Animated Explainer Videos

These videos are great example to use animation to bring your project or story to life. They can include characters, motion graphics, and other visual elements to create a fun, engaging, and informative experience.

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Live-Action Explainer Videos

Live-action explainer video examples and videos feature real people leading brands and locations, giving them a more personal and relatable touch. They are ideal for showcasing physical or video examples of products, customer testimonials, or company culture.

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Whiteboard Explainer Videos

Whiteboard explainer videos use animations and a simple, hand-drawn style to illustrate concepts, making them perfect for explaining complex ideas or processes.

Key Elements of an Effective Explainer video

A successful Explainer video should have the following elements:

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Benefits of Using Video Explainers

Some of the benefits of using video explainers include:

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The Process of Creating a Explainer Video

Defining the Objective and Target Audience

Before starting the production process for the explainer video, it's essential to identify the primary objective of your Explainer video and the target audience. This will help you create a focused and effective short video, that resonates with your viewers.

Scriptwriting and Storyboarding

The script is an essential part of the backbone of your Explainer video. A well-written script ensures your message is clear, concise, and engaging. During this stage, you'll also create a storyboard page that outlines the visuals and key scenes in the video.

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Voiceover and Animation

Next, you'll record the voiceover for final product, ensuring it's professional and aligns with your brand and final product's tone. Then, the animation process begins, where your ideas are brought to life through visuals and motion graphics.

Post-production and Delivery

In the post-production stage of the explainer video, elements like music, sound effects, and color grading are added to enhance the animation and overall quality of the video. Finally, the high quality video is exported in the desired format and delivered to you for distribution.

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How to Choose the Right Explainer video Company

When selecting a Explainer video video services and video production company, consider the following factors:

To evaluate the effectiveness of your explainer video or online videos, corporate video and explainer video examples, track metrics such as:

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Examples of Great Explainer Videos

Dropbox's explainer video, which effectively communicates the benefits of their cloud storage service. The core message of Dropbox's explainer video is that their cloud-based storage solution allows users to securely access and share files from anywhere, on any device. The video uses relatable examples to highlight the common frustrations with traditional file storage methods and how Dropbox offers a simpler and more efficient solution.

The explainer video's success can be attributed to its clear and concise messaging, relatable examples, and engaging animation style. The video effectively communicates the benefits of using Dropbox, such as easy collaboration, automatic syncing, and seamless integration with other apps.

Another reason for the success of the explainer video is that it addresses a common pain point among computer users, making it highly relatable to a broad audience. Additionally, the video's upbeat and playful tone keeps viewers engaged and helps establish a positive association with the Dropbox brand.

Overall, Dropbox's explainer video effectively communicates the value of their platform in a relatable and engaging way, making it a highly effective marketing tool for the company.

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2. Slack's animated explainer video, showcasing how their platform simplifies team collaboration. The core message of Slack's animated explainer video is that their platform is the solution to the overwhelming and inefficient communication methods used in many workplaces. The explainer video highlights the common frustrations with email and other messaging apps and how Slack streamlines communication and improves productivity.

The success of the animated explainer video can be attributed to several factors, including its clear and concise messaging, relatable examples, and engaging animation style. The video effectively communicates the benefits of using Slack, such as improved collaboration, organized conversations, and easy file sharing.

Another reason for the success of this animated explainer video is that it speaks to a common pain point in many workplaces, making it highly relatable to a broad audience. Additionally, the video's upbeat and playful tone keeps viewers engaged and entertained throughout, helping to establish a positive association with the Slack brand.

Overall, Slack's animated explainer video effectively communicates the value of their platform in a relatable and engaging way, making it a highly effective marketing tool for the company.

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3. Dollar Shave Club's live-action explainer video, which uses humor and personality to make a lasting impression. The core message of the Dollar Shave Club explainer video is that shaving doesn't have to be complicated, expensive, or boring. The video features the company's founder, who uses humor and wit to pitch their monthly subscription service for razors and other grooming products.

The reason for the video's success lies in its ability to connect with the audience on a personal level, by addressing common frustrations with traditional shaving methods and offering a solution that is both affordable and convenient. The founder's humorous and relatable approach also helps to humanize the brand and establish a sense of trust with the viewer.

In addition, the video's simple and straightforward format makes it easy to understand and share, leading to its widespread popularity and viral success. Overall, the Dollar Shave Club explainer video effectively communicates the value and benefits of their service, while also entertaining and engaging the audience.

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4. Unroll me : The makers of the Unroll.Me app truly understood our daily struggle with the overwhelming amount of junk email we receive. Their explainer video hit right in the heart, featuring six individuals from different walks of life sharing their painful experiences with unwanted emails. The frustration and annoyance that these people felt was palpable, and it instantly resonated with the audience.

The ad did a fantastic job of showcasing the product in action, with real people using the Unroll.Me app to tackle their overflowing inboxes. In just 30 seconds, the audience was blown away by how effortlessly the app could unsubscribe from unwanted emails, making my life so much easier.

The audience was moved by the simplicity of the message conveyed by the video: that Unroll.Me is the answer to our prayers, providing a quick and easy solution to the age-old problem of junk email.

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Points to remember

All of the explainer videos mentioned live action video above have one thing in common - the product or service is the hero! And boy do they know how to flaunt it. They use humor, music, wit, and relatable examples to show viewers why they absolutely need to have that specific product or service in their lives.

If you want your video to be just as successful, make sure you focus on providing fast, crisp solutions to your viewers' problems or grievances. Don't beat around the bush - get straight to the point and show them the perfect example of how your product or service can be their knight in shining armor!

Remember, a well-crafted video can make all the difference in capturing the hearts (and most businesses the wallets) of your audience. So, put on your creative thinking cap and get ready to hit that nail on the head!

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Frequently Asked Questions

The ideal length is between 60-90 seconds, as this is enough time to effectively communicate your message without losing the viewer's attention.

The cost varies depending on factors like the complexity of the animation, the length of the video, and the production company you choose. Prices can range from a few hundred to several thousand dollars.

While there are DIY tools available, working with a professional video production company ensures a higher-quality end result and a more polished, engaging video.

The production timeline can range from a few weeks to a couple of months, depending on the complexity of the project and the video production company's schedule.

You can distribute your animated explainer video on various platforms, including your website, social media channels, email marketing campaigns, and video-sharing sites like YouTube and Vimeo.

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Additional Tips for Maximizing the Impact of Your Explainer video

1. Optimize for SEO: Ensure your video's title, description, and tags are optimized with relevant keywords to improve its visibility in search results.

2. Create a Thumbnail that Grabs Attention: Design an eye-catching thumbnail for your video that encourages users to click and watch.

3. Share on Social Media: Post your Explainer video on your company's social media channels to reach a wider audience and encourage engagement.

4. Embed the Video on Your Website: Place the animated video or live action video prominently on your website, such as on your homepage or product pages, to help visitors better understand your offerings.

5. Use Video in Email Marketing: Include your explainer video or animated video in email campaigns to boost click-through rates and engagement.

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The Future of Explainer Videos

As technology continues to evolve, the world of Explainer Videos is also expected to advance. Some potential trends include:

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1. Virtual Reality (VR) and Augmented Reality (AR): The integration of VR and AR technologies in Explainer videos could offer immersive, interactive experiences for viewers.

2. Artificial Intelligence (AI): AI-powered tools and software could streamline the production process, making it more efficient and cost-effective.

3. Personalization: As data-driven marketing becomes more prevalent, we can expect to see more personalized Explainer videos tailored to individual viewers' preferences and behaviors.

4. Interactive Elements: Future Explainer videos may incorporate interactive features, such as clickable buttons or quizzes, to further engage viewers and encourage action.

5. Higher Quality Visuals and Audio: As video production tools and techniques improve, we can expect to see even higher-quality visuals and audio in Explainer videos.

By staying informed about the latest trends and best practices from video experts, businesses can continue to leverage the power of Explainer videos to effectively communicate their message and achieve their marketing goals.

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Understanding the Role of Explainer videos in Content Marketing

As content marketing continues to gain traction among small companies, Explainer videos play an increasingly important role in a company's marketing strategy. Here's how these videos fit into the broader content marketing landscape:

Educational Content: Many times animated explainer videos serve as an excellent medium for educational content, helping customers understand complex products, services, or processes in a simple and engaging way.

Brand Storytelling: These videos provide an opportunity to tell your brand's story, showcase your company culture, or share customer success stories in a compelling format.

Lead Generation: By incorporating a strong call-to-action and directing viewers to a landing page or contact form, Explainer videos can be an effective tool for generating leads and driving conversions.

Social Media Engagement: Videos tend to perform well on social media platforms, often generating more shares, likes, and comments than other types of content. Sharing your Explainer video on social media can help increase your brand's reach and engagement.

Repurposing Content: You can repurpose your Explainer video by breaking it down into shorter clips, creating GIFs or images, or using the audio as a podcast. This allows you to extend the life of your video and get more value from your investment.

Mistakes to Avoid When Creating a Explainer video

To ensure the success of your Explainer video or explainer video production process, avoid these common mistakes:

Lack of Focus: Stick to a single message or goal for your video, and avoid trying to cover too many topics at once.

Overwhelming the Viewer: Keep your visuals and animations simple and clean, ensuring they support your message without being too distracting or overwhelming.

Ignoring Your Target Audience: Always keep your target audience in mind when creating your video, using language, visuals, and a tone that resonates with them.

Poor Scriptwriting: Invest time and effort in crafting a well-written script that clearly communicates your message and keeps viewers engaged.

Ignoring SEO: Optimize your video's metadata, including the title, description, and tags, to improve its visibility in search results and increase the likelihood of being discovered by your target audience.

By avoiding these mistakes and following the best practices outlined in this article, you can create a corporate explainer video services, and explainer video production process that effectively communicates your company offers and message, engages your audience, and drives results for your business.


In conclusion, Explainer videos offer a dynamic and persuasive means for businesses to share their message and reach their marketing objectives. By selecting the most fitting explainer video style, honing a focused goal, and partnering with an expert explainer video services and production team, companies can create captivating and influential corporate explainer videos that yield tangible outcomes. Explainer videos are invaluable to companies in the ever-evolving landscape of content marketing, as they contribute to educational materials, brand narratives, lead acquisition, and social media interaction.

To guarantee the success of your Explainer corporate video explainer video production, it is crucial to sidestep common pitfalls such as losing focus, overwhelming your viewers, neglecting your target audience, subpar scriptwriting, and disregarding SEO. By staying up-to-date with the latest trends and best practices, your business can harness the full potential of Explainer videos, ensuring a clear and powerful message that resonates with your audience and propels your marketing goals forward. Don't let your business fall behind; reach out to our team today and discover the benefits of a well-crafted corporate video marketing explainer.